Tag Archives: direct response

Increasing Direct Mail Response Rates

I started sending out the following letter (attached.) I have been getting about a 1/2 percent response. Anyone have any suggestions on increasing my response rate?

Perhaps the best advice anyone can give you it to tweak and test one thing at a time until you know what works. Only through testing will you know what works. But, don’t make this common mistakes …

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Don’t Be Suduced by Free Advertising

Now that I have a website for my equipment rental business, I want to take advantage of free advertising to build up visitors. Any suggestions? — Gary

One of the most seductive thing about the Internet is the possibility of free advertising. In a successful business how much they pay for advertising is almost irrelevant if you understand marketing systems. Here’s how …

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